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Interactive game from McDonald’s, I’m lovin’ it! - Play and win prizes



Rashard Griffith, Martin Luther King (Chicago), 1993When you look at a McDonald's souvenir program or research past teams online, you'll run across the name of this 6-foot-11 man-child from the Windy City. Griffith wasn't in the box score, because he didn't actually play due to the NCAA's two all-star game limit. Griffith chose to play in Sonny Vaccaro's Roundball Classic in Detroit and in the Illinois vs. U.S. All-Star game sponsored by Nike. At King, Griffith was a freshman starter on a 32-0 team that went wire-to-wire as the national No. 1 team. As a senior, he led the Jaguars to another unbeaten season, amassing an incredible 117-4 record as a prep.


In early 2008, McDonald's underwent the first phase of their new image and slogan: 'What we're made of.' This was to promote how McDonald's products are made. Packaging was tweaked a little to feature this new slogan. In November 2008, McDonald's introduced new packaging, eliminating the previous design stated above (except for the Philippines and a few countries, where the previous design is used in tandem with newer packaging and in Fiji, where the previous design is still current) with new, inspirational messages, the "i'm lovin it" slogan (appearing only once on most packages). McDonald's also updated their menu boards with darker, yet warmer colors, more realistic photos of the products featured on plates and the drinks in glasses. From 2009 to 2010, McDonald's introduced new packaging worldwide. However, as of 2017, McDonald's continues to have the "i'm lovin it" slogan appear on most all of its product packaging; and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future. The 5-note jingle from 2003 continues to be used in most McDonald's advertising to this day in the form of a whistled version.




Interactive game from McDonald’s, I’m lovin’ it!



Thanks for telling us about mcdonalds advertising and marketing techniques. There is so much one can learn from them. Thank you very much. This is going to be very helpful for everyone to know about.Ott advertising


McDonald's Online Presence Internationally McDonald's is one of the most recognized American brands, along with Coca-Cola, Pepsi, and Marlboro. The McDonald's web site reinforces this since before entering the site, visitors select which country they are interested in. This research considers the McDonald's site in reference to three different countries: Lebanon, Hong Kong, and the United Kingdom, and how the sites are both similar and different for these nations. It should be noted that the iconic golden arches and the slogan "I'm Lovin' It" appear on all three sites. The link to the Lebanon site brings up a page with Arabic writing, and three pictures, including one of Ronald McDonald and one of an obviously Middle Eastern man in traditional dress. There is an English-language option on the site. The site features interactive games, a way to send eCards, and nutritional information. The nutritional information begins by stating that McDonald's in "Arabia" is 100 percent halal, which means that it complies with Islamic dietary laws and restrictions-and which means that there are no pork products on the menu. This is important in a predominately Muslim country such as Lebanon. Visitors to the site are also informed about the company's Open Door policy, which encourages tours of the kitchens ("McDonald's Arabia," 2007). The link to the Hong Kong site brings up a page in English with some Chinese characters. There are tabs at the top including a "Restaurant Locator" and "Brand Trust", as well as "It's What I Eat and What I Do". This last tab focuses on McDonald's as part of an overall healthy lifestyle, and includes exercise tips. The Hong Kong site also has links to Kung Fu Panda movie tie-ins. This site includes information on McCafe, a coffee house run by McDonald's that opened its first location in 1999. On the main McDonald'...


Are they not 'lovin' it' anymore? The world's biggest fast food chain, McDonald's has unveiled a new slogan in an attempt to help it sales from sinking. The new slogan, 'Lovin Beats Hatin' will be launched next year, and is a campaign aimed to spread happiness in the face of Internet hate. Hopefully happiness across the world with all that's taking place worldwide.


Never officially released to the public, the systems were shipped to stores alongside a game cartridge called eCrew Development Program, which teaches new staff how to cook and serve items from the McDonald's menu using a food preparation simulator and includes player profiles and performance statistics for managers to assess. 2ff7e9595c


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